Ready for CASL? What you need to know

Canada’s New Anti-Spam Law

CASL

On July 1, 2017, the new Canadian Anti-Spam Law (CASL) comes into full force when the private right of action comes into effect.  CASL will affect all businesses across the world that are communicating or soliciting businesses and individuals based in Canada. Your communication with BFS may also be impacted, so please click here to continue hearing from us.

TWO EASY STEPS TO COMPLY WITH THE NEW LAW

Opt In: Get consent from the recipients to send email communications

  • Expressed consent: Request the recipients’ permission to email certain types of communications (newsletters, promotions, etc.)
  • Implied consent: If you have a business or non-business relationship with the recipient in the last 24 months or if the recipient has made an inquiry within the last 6 months

Opt Out: Ensure that all commercial emails must have the following three elements:

  • Name of the sender
  • Contact information for the sender
  • Unsubscribe mechanism – allows the recipient to unsubscribe from further communications

PERMITTED CATEGORIES AND EXCEPTIONS

  1. Emails sent as a response to the recipient
  2. Emails that provide a quote or estimate for product or services requested by the recipient
  3. Emails sent following a referral where the referring person has a relationship with both the sender and the recipient
  4. Emails between employees of organizations where the organizations have a relationship and the email is about the recipient’s activities

3 TIPS FOR SMALL AND MEDIUM SIZE BUSINESSES TO KEEP AND GROW THEIR AUDIENCE

  1. Think bigger than email: Keep your current business and non-business relationships through regular two way communications and engagement (phone conversations, events, appointments, etc.)
  2. Become a thought leader: Engage with businesses and individuals by providing information that is useful to them and makes it easy for them to share with others (news that affects them, hints and tips to help achieve their goals, news that may be relevant to their industry and how your expertise on the subject can help them, etc.)
  3. Always ask if your recipient would like to receive further communication: Whether on the phone or an in person meeting, always ask if they would like to receive further information from you. Consider adding a subscription mechanism on your website or on social media for easy subscribership for those who want to learn more from you

Sources:     TheMidMarketLawyer.com, Loopstra Nixon Barristers and Solicitors, DLA Piper Law Firm

Posted by Bibby Financial Services on 26 June 2017.