At Bibby Financial Services (BFS), marketing is about understanding the requirements of small and mid-size businesses — and marketing our products and services that address their financial needs. We’re looking for an experienced and versatile marketing manager who is hungry to take on the challenge and build and execute the marketing strategy from the ground up.
The marketing manager responsibilities are focused on demand generation and raising the brand profile in target market segments. This includes tracking and analyzing the performance of multi-channel multi-touch campaigns against goals, managing the marketing budget and ensuring that all marketing material is in line with BFS’ brand identity. To be successful in this role, you should have hands-on experience with marketing automation, web analytics tools and be able to turn creative ideas into effective campaigns.
Our ideal candidate has experience developing and executing marketing campaigns and is comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.